Manager | Marketing and Communications

Meet Kim

What I Do at Southwest Michigan First

I lead the marketing and communications efforts at Southwest Michigan First. My role involves crafting and executing innovative marketing strategies and plans that elevate our brand and effectively highlight our region’s strengths and opportunities. I also publish FIRST & 42, Kalamazoo County’s weekly digital newsletter, and manage multiple social media channels. Oh, and if you see me at an event, I’ll most likely have a camera in my hand!

Why I Love Working Here

Where do I begin? This is an incredible organization made up of super smart and dedicated people who are fully committed to making Southwest Michigan a place where everyone can thrive, both now and in the future. It is truly an honor to use my skills and expertise to improve the community in which I live, work, and raise my sons, and I am thrilled to be here.

My Favorite Thing About Living in Southwest Michigan

I love the four seasons! There is so much natural beauty in Southwest Michigan, from summer at the lakes to the stillness of softly falling snow in the winter, each season brings something fresh and new to look forward to. There is truly something for everyone here, and I wouldn’t want to live anywhere else.

When I’m Not at Work, You’ll Find Me…

Spending time with friends and family, reading, painting abstract flowers and landscapes, or thrifting for vintage treasures.

My Alma Mater

• Western Michigan University, BBA in Marketing

Community Connections

• Member, American Marketing Association-SW Michigan Chapter

A Few Things About Me

• Favorite Food: Tacos, always.
• Movie I Can Watch Over and Over: Sense and Sensibility
• Favorite Holiday: Thanksgiving
• My Best Halloween Costume Ever: 1920s Flapper
• My Hidden Talent: I can quote a lot of lines from the movie, Elf. Like, a lot.